The 30 second video

May 13th, 2008  |  Published in Home  |  9 Comments

Colleague Ted Richardson and I were assigned to make a video of the first day of the NC legislative session.


Sorry, I get sleepy just thinking about it. This was Ted’s first day in the new video rotation and I didn’t want him to get a bad taste in his mouth right out of the gate. We decided to keep the video short and sweet with quick cuts and some sped up clips. I focused on long sustained wide shots and Ted keyed in on details.

I called my wife and asked her to scour our iTunes playlist for a 30 second ASCAP song that was fun with lots of beats I could easlily edit to. She suggested “Possesive” by Y.A.C.H.T. and sent it to me via ftp. Check out this sweet little video profile by m ss ng p eces on Y.A.C.H.T. (aka Jona Bechtolt).

We used the fit to fill function in FCP to speed up clips and match them to the beat by setting in and out points on the sequence where we wanted the clips to sync up.


  1. Jaime says:

    May 14th, 2008at 5:21 am(#)

    Very cool video. Nice way to make a boring subject seem interesting. I’m curious, was it difficult to get an ASCAP account and how much does it cost to use a song? Thanks.

  2. Travis Long says:

    May 14th, 2008at 5:51 am(#)


    I’m actually not sure what the paper paid for the ASCAP subscription. I’d have to ask the bean counters. I have a freelance friend who has a new media ASCAP license. I think he said it was a few hundred dollars for the year. You pay for the license not by song.


  3. Knessa says:

    May 14th, 2008at 11:28 am(#)

    “I called my wife and asked her to scour our iTunes playlist for a 30 second ASCAP song that was fun with lots of beats I could easlily edit…”

    Actually you called and wanted something Squarepusher with a wicked fast snare drum rush… I sighed and went straight to YACHT since he publishes everything to ASCAP and Mega is chock full of little gems (*o^)

    BTW I like how you knew you needed a 30 second song… lulz.

  4. rocco says:

    May 14th, 2008at 8:06 pm(#)

    you and ms. v are the arbiter of journalistic cool. i want more.

  5. Travis Long says:

    May 14th, 2008at 11:36 pm(#)

    Excuse me ‘Knessa’…

    I TOLD you we were doing a 30 second video. Next time I’ll give you a harder request.

    I’ll set you straight later;-) lulz

    “Go on… Give us a snare rush.”

  6. Dave Sigler says:

    May 19th, 2008at 9:33 am(#)

    I thought the piece was great. It’s so important to speak the same language.

  7. Travis Long says:

    May 19th, 2008at 4:41 pm(#)

    Thanks Dave!

    Hope all is well down there on the Nature Coast.
    Tell that boss of yours I said to loosen up and let your video flag fly ;-)

  8. dave sigler says:

    May 21st, 2008at 1:00 pm(#)

    Travis, I am still struggling with equipment. I don’t know if I can change my language.
    This is my last incarnation so I want to be sure it’s the right one.
    I always thought I would like to be a preacher. I think Israel would be an interesting place at this time in history. I am probably too much of a coward to have such ideas.

  9. Travis Long says:

    May 22nd, 2008at 12:25 pm(#)

    Ha, I could see you as a preacher.

    Yes, there is a new glossary to learn.
    But you’re still telling stories with images, only now it moves, has sound and takes much longer to produce.
    Most of your still photography instincts and skills are completely transferable. That’s the fun part.
    The tools will come with practice (lots of practice). Ask tons of questions. Help is everywhere and remember you’re not alone.

    In the end it’s probably easier to make the transition from still to video than stills to the clergy, but your it’s your incarnation dude. It’s gotta be right for you.

    Best of luck and keep in touch,


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